All the terms of the agreement must be read and understood so that there is no error as to the nature of the agreement. Damages – Costs ONLY! (medical bills, etc.) In fact, rely on your words to make the sale *Concealment: secret – if someone intentionally hides something that causes damage. Damages – Punitive damages for the commission of fraud (penalty) The determining element of a contract. (example: the product, the service, the performance of the service product.) c. Representation Intended to beRelied Upon: Deliberately lied because the person would rely on your words to terminate the contract. b. Presentation Known as false: must have the intention and know the misrepresentation *Essential fact: the most important part of a contract that you have trusted to make the purchase….